Picture a half-Japanese, half-Korean twenty-something with a 10-gallon hat on his head and a stalk of wheat hanging from his lip. That’s KoJa. Don’t be fooled by the name (a portmanteau of Korea and Japan)—when it comes to style and soul, KoJa’s all-American. Burgers, wings, tacos, fries. Their menu looks like a Hooters' menu, only built from rice and miso, kimchi and barbecue—the staple ingredients of Korean and Japanese cuisine.
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